The editorial layer above technical SEO — 14 checks scoring whether the copy itself carries the trust signals search and AI-citation systems reward. Framework-name placement, E-E-A-T credibility markers, content depth, quantified proof, and specific CTAs. Best-practice heuristics, not formal standards; every check is honest about its provenance.
Editorial content-quality signals — best-practice heuristics weighted heavily by search ranking and AI-citation trust systems. No single formal standard exists for this pillar; each guide states its provenance plainly.
Full citation mapping:
Standards & Methodology →
What's checked
- Framework targeting — jurisdiction/framework term present, prominent placement, single primary focus
- E-E-A-T — named author with credentials, /about page linked, outbound citations to standards bodies
- Depth — word-count baseline, H2/H3 heading structure
- Proof — quantified claims, above-the-fold proof point, certification references
- CTA — specific, framework-referencing action verbs
8 points. 14 checks. One published framework.
Content Quality is one of five pillars on the Site Integrity Index. Every check on this page maps to a published standard.
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