aeo
How to fix: Second-person / conversational language present
Why this matters
Voice queries are conversational. Pages written in the same register — 'you can …', 'here's how …', 'the best way to …' — align better with voice-engine extraction patterns. Formal academic prose still ranks for text search but loses the voice slot.
Background
Voice queries are conversational. Pages written in the same register — 'you can …', 'here's how …', 'the best way to …' — align better with voice-engine extraction patterns. Formal academic prose still ranks for text search but loses the voice slot.
References
Voice search query analysis · 'You / your / here's' second-person pattern
How to fix
Code snippet for each stack we cover. Pick the one matching your server / framework.
nginx
No server config — content rewrite.
apache
Same.
cloudflare
Same.
wordpress
Audit each post. Rewrite key sections in second-person, active voice. Replace 'one can' with 'you can'; 'it is recommended' with 'we recommend' or 'try'.
flask
Same.
express
Same.
rails
Same.
Verify it's working
Count 'you', 'your', 'here's', 'let's' across the page. >= 3 per 200 words is a good rate.
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