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How to fix: Original data / statistics present

Why this matters

LLMs preferentially cite pages with original, quotable data — survey results, A/B test outcomes, compiled datasets — that don't exist elsewhere. Republished stats from third parties lose the citation; original research wins it.

Background

LLMs preferentially cite pages containing original, quotable data — survey results, A/B test outcomes, compiled datasets — that don't exist elsewhere. Republished stats from third parties lose the citation; original research wins it.

References

Generative Engine Optimisation literature · Original-research citation analysis

How to fix

Code snippet for each stack we cover. Pick the one matching your server / framework.

nginx

No server config — content strategy change.

apache

Same.

cloudflare

Same.

wordpress

Publish your own data: survey clients + summarise responses; run A/B tests + share outcomes; compile public datasets relevant to your industry.

flask

Same — editorial decision, not code.

express

Same.

rails

Same.

Verify it's working

Open the page. Find at least one specific data point attributable to you with a methodology note.

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